Privacy Policy

1. Who We Are

APACS (UK) Ltd

Registered Address:
321F Mayoral Way
Team Valley Trading Estate
Gateshead
NE11 0RT
United Kingdom

Email: info@apacs-badminton.co.uk

Telephone: 0191 491 5550

Company Registration Number: 10432894

2. Information We Collect

We may collect and process the following personal information:

Information You Provide

• Name
• Billing address
• Delivery address
• Email address
• Telephone number
• Payment information (processed securely through our payment providers)
• Account registration details
• Communications sent to us

Information Collected Automatically

When you use our website, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Website usage data
• Cookie identifiers
• Referring website addresses

3. How We Use Your Information

We use your personal information to:

• Process and fulfil orders
• Deliver products and services
• Manage your account
• Respond to enquiries and customer service requests
• Process payments and refunds
• Prevent fraud and protect our business
• Improve our website, products, and services
• Comply with legal and regulatory obligations
• Send marketing communications where permitted by law or where you have consented

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Contractual Necessity

To process and fulfil orders, manage accounts, and provide customer support.

Legal Obligation

To comply with tax, accounting, consumer protection, and other legal requirements.

Legitimate Interests

To improve our services, prevent fraud, maintain website security, and administer our business.

Consent

For certain marketing communications and non-essential cookies, where required.

You may withdraw your consent at any time.

5. Sharing Your Information

We do not sell your personal information.

We may share your information with:

• Payment service providers
• Delivery and courier companies
• IT and website service providers
• Professional advisers
• Law enforcement authorities where required by law

All third parties are required to protect your information and process it lawfully.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, tax, accounting, and regulatory requirements.

Retention periods may vary depending on the nature of the information and our legal obligations.

7. Cookies

Our website uses cookies and similar technologies to improve your browsing experience and help us understand how our website is used.

Cookies may be used to:

• Enable website functionality
• Remember user preferences
• Analyse website traffic
• Improve website performance

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can control and delete cookies through your browser settings.

For further information, please see our Cookie Policy.

8. Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, disclosure, alteration, or destruction.

While we take reasonable steps to secure your information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

9. Your Rights

Under UK GDPR, you may have the following rights:

• Right to access your personal information
• Right to rectify inaccurate information
• Right to erase information in certain circumstances
• Right to restrict processing
• Right to object to processing
• Right to data portability
• Right to withdraw consent where processing is based on consent

You may exercise your rights by contacting us using the details provided in this Privacy Policy.

We will normally respond within one month of receiving your request.

10. Marketing Communications

If you have opted in to receive marketing communications, we may send information about products, promotions, and offers which may be of interest to you.

You may unsubscribe from marketing communications at any time by:

• Clicking the unsubscribe link in marketing emails, or
• Contacting us directly.

11. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites and encourage you to read their privacy policies before providing personal information.

12. Children's Privacy

Our website and services are not intended for children under the age of 13.

We do not knowingly collect personal information from children.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page and will take effect immediately unless stated otherwise.

14. Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact:

APACS (UK) Ltd
321F Mayoral Way
Team Valley Trading Estate
Gateshead
NE11 0RT
United Kingdom

Email: info@apacs-badminton.co.uk

Telephone: 0191 491 5550

15. Complaints

If you are unhappy with how we handle your personal information, please contact us first so that we can try to resolve your concerns.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF